Vivify
Project:
Marketing collateral
Overview:
Vivify are school hire experts. In basic terms, they work with schools to rent out their spaces to the local community, and generate much needed money which is then reinvested back into the school. Their brand aim is to build thriving communities of healthier, happier people.
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When approached by Vivify to help them with some design briefs, their branding wasn't clear, in particular they didn't have a clear look and feel. I worked with Vivify for 18 months across a variety of projects, adapting what guidelines they currently had and creating a consistent look that everyone was happy with. Projects ranged from both big and small, the biggest and most impactful being the brand brochure. They required a document that engaged potential new schools as to why they should and how they can work with Vivify. This was something that was printed and they could take to exhibitions/events with them, used to educate their target audience. A digital version was also adapted for emailing purposes. For these events I also created a range of exhibition stand designs, one pager hand out materials and branded merchandise.
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As well as event materials I created a range of large scale banners which partnered schools place on the side of their buildings advertising the facilities on offer, increasing awareness of Vivify and their services.





Illustrations
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A big part of the brand guidelines are hand drawn illustrations. Here are a selection of illustrations used to inject an element of fun into the brand and impactful communication.









Having collaborated with Karenza on multiple projects, including a full rebrand and various digital and print collateral. I can't recommend her enough. Not only can Karenza interpret your creative brief to a 'T', she'll also bring lots of new concepts and ideas to the table. One of Karenza's best attributes is her ability of delivering what you didn't know you need.
Sohayla Worth
Marketing Manager
